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HERSHEY'S All-USA High School Band:

An opportunity to recognize exceptional music students on a national level.



Fourth Annual Music Student Scholarships:

HERSHEY'S Fund Raising is co-sponsoring this annual essay contest.


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HERSHEY'S STRIVE Awards:

The National Council of Youth Sports (NCYS) honors hometown heros actively involved with youth sports programs.

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In partnership with MENC: the National Association for Music Education, the Hershey's All-USA High-School Band honors the best high school musicians in the United States for musical talent, academic achievement and community service.
   

SBO Scholarship Essay contest

With more than 12,000 entries each year, students send in a 250-word essay on a selected music-related topic to compete for more than $20,000 of prizes for themselves and their school's music program. The program is managed and promoted by Scholastic Band & Orchestra (SBO) magazine.

 

SBO 50 Directors Who Make a Difference

Join Hershey's in honoring the leaders who have a direct influence over the musical excellence displayed by talented musicians in schools across the United States. SBO selects a band director from each state and features them in a special editorial section in their December issue.

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Hershey's Cheering Challenge

Reach more than 3.3 million girls participating in cheerleading, one of the fastest growing sports in the U.S. Hershey's has teamed up with American Cheerleader magazine to launch the Annual Hershey's Cheering Challenge!

 

The promotion will be wrapped around three major cheering competitions staged in the "sweetest place on earth," Hershey, PA.

   
STRIVE: Sports Teach Respect Initiative Values and Excellence

The National Council of Youth Sports (NCYS) is proud to introduce the HERSHEY'S STRIVE Awards. These annual awards recognize coaches, administrators and volunteers – from hometown communities throughout the United States – who have demonstrated a heartfelt passion, an enthusiastic commitment and a contagious spirit to help kids succeed in youth sports activities. Through their actions and professionalism, they demonstrate to young people that sports teach respect, initiative, values and excellence.

The National Council of Youth Sports (NCYS) comprises the who's who in the youth sports industry. Its membership represents more than 170 organizations/corporations serving 52 million boys and girls participating in organized youth sports throughout the United States.

 
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NCYS will present HERSHEY'S STRIVE Awards in four categories:

National Youth Sports Administrator Of The Year

Recognize the national executive or staff member who has made an impact in their particular sport or youth sports in general.

Local Youth Sports Administrator Of The Year

Single out the professional or volunteer staff leader who makes their league or youth sports organization run smoothly in and out of season.

Volunteer Coach Of The Year

Honor the male or female coach who help young people develop their athletic talents while at the same time providing an atmosphere of good sportsmanship, fun and camaraderie.

Youth Sports Volunteer Of The Year

Recognize team managers, concession stand coordinators, fundraising captains, statisticians, tournament directors, league chairman, etc. who work behind the scenes and go the extra mile to help their community or league youth sports program succeed.

Parents, team members, board members, community leaders, staff members and coaches may nominate a deserving adult in any of the categories. Visit www.ncys.org or www.hersheysfundraising.com in January 2005 and click on the STRIVE logo for the official rules and nomination procedures. Nominations accepted from January 2005 until May 27, 2005.
For More Information
Contact Sally S. Cunningham, Executive Director of the National Council of Youth Sports at 772-781-1452 or youthsports@ncys.org

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